The agreement, in plain English.

Aura gives you a private space to catalogue your wardrobe and a set of styling tools — scoring, planning, look-building, capsule analysis — to help you wear what you own better. In return, you agree to use the service reasonably and, on paid plans, to pay for it.

You're responsible for what happens on your account. Keep your password safe. You must be at least 16 to use Aura. One account per person.

• Curious is free. Personal is €6.99 / month. Atelier is €18.99 / month.
• Subscriptions renew monthly until cancelled. You can cancel any time from your account; access continues until the end of the paid period.
• EU consumers have a 14-day right of withdrawal on new subscriptions, unused.
• Prices include VAT where applicable.

Your wardrobe, looks, photos, and notes remain yours. You grant Aura a limited licence to store and process them solely to provide the service to you. We don't claim ownership and we don't use them to train public AI models. See our Privacy Policy.

• Don't upload content you don't have the right to upload.
• Don't try to break, scrape, or overload the service.
• Don't resell access to the service.

Styling suggestions, scoring, and capsule analysis are generated by AI models and intended as inspiration, not professional advice. Use your own judgement before any purchase decision.

Some product recommendations contain affiliate links. We may earn a referral fee if you buy. We only recommend pieces we believe strengthen your capsule.

You can delete your account at any time. We may suspend or terminate accounts that violate these terms. On termination, we delete your wardrobe data within 30 days, except where law requires longer retention.

The service is provided "as is". To the maximum extent permitted by law, Aura's total liability for any claim is limited to the fees you paid in the 12 months before the claim.

These terms are governed by the laws of Ireland. Consumer protections in your country of residence still apply.

Questions? hello@aura.style.